As Runa grew into new markets, and created new strategic partnerships (in particular with celebrities like Channing Tatum) they needed to explore new ‘iconic’ brand language. Runa needed a brand partner to help them evolve their packaging look and feel, messaging communication and strategic positioning.
Runa had three goals they wanted to accomplish:
1. be SPECIAL, eye catching and truly unique
2. full of life, vibrant, radiant, energetic
3. powerful, bold, authentic
Early in 2015, Runa raised over 5 million from Metabrands.