Lead with Imagination. Scale with Strategy. Impact with Design.

Innovation

“What sets Jared apart is his visionary mindset. His forward-thinking approach has consistently pushed the boundaries of creativity and innovation within our organization.”

—Yves Briantais, Former EVP of Marketing, Colgate-Palmolive

Growth Driver

“He continues to push the Colgate organization to integrate Design and user experience across all aspects of our business from new product formats to internal websites. As a result, Design is seen as a growth driver and the relationship with marketing continues to deepen and stretch well beyond packaging graphics.

—Pat Verduin, Chief Technology Officer, Colgate-Palmolive

Design

“USHG hired Jared’s company, Velo, to help us build a brand identity — one that would work harder for us across a range of businesses. His curiosity and determination to understand our organization, our team and our family values – and then to reduce it down to its essence and create a unified vision going forward was just what we needed. Beautifully done.”

—Danny Meyer, CEO, Union Square Hospitality Group

In today’s business landscape, leadership is about more than operational efficiency or financial acumen. The best leaders shape the future by crafting powerful brands, inspiring people, and driving innovation.

Brand-Led Leadership™ is a high-impact executive coaching experience designed for top-tier leaders who want to lead with boldness, clarity, and a deep understanding of how brand strategy fuels business growth.

Who This is For:

• CMOs, CEOs, and Founders who want to elevate their leadership through strategic brand design thinking.

• High-growth startup leaders navigating rapid scaling and the need for a differentiated brand and user experience.

Corporate executives looking to transition from operational leadership to visionary leadership.

What You'll Gain:

1. Strategic Leadership Mastery

Master the art of leadership that fuses brand strategy, design thinking, and people-centered decision-making.

2. High-Performance Team Development

Build a culture of innovation and accountability that empowers teams to execute at the highest level.

3. Brand-Driven Business Growth

Learn how to lead your organization like the world’s most iconic brand builders—ensuring every decision strengthens your market position.

4. Executive Presence & Influence

Develop the storytelling and strategic influence needed to inspire teams, investors, and customers alike.

Coaching Format:

1. Private Executive Coaching

One-on-one, high-touch coaching for executiveC-suite leaders who believe creativity is an important driver of growth and want tailored, transformational insights. (Limited spots available.)

2. Group Leadership Intensives

A cohort-based experience where top executives learn and collaborate in a high-powered setting.

3. Brand-Led Leadership Masterclass (Digital + Live)

A structured, high-impact leadership accelerator combining online learning, live coaching, and real-world application.

Investment & Next Steps

This is an exclusive coaching experience designed for leaders committed to transformation. If you’re ready to elevate your leadership, let’s start a conversation.

→ Apply for Coaching (Link or Call to Action)

Why Work with Jared Richardson?

• Corporate Leadership: Former SVP of Design at Colgate-Palmolive, leading globa designl transformation.

• Innovation & Brand Strategy: Co-founded The Velo Group, Head of Design led creative strategy at Fahrenheit 212.

• Proven Impact: Has built world-class teams, driven brand-first business growth, and shaped leaders who redefine industries.