Imagine the interface of the future while being respectful of both Panasonic interface and design strategy guidelines and cultural differences and engineering realities.
We began with a comprehensive marketplace review, which included a competitive review, a review of global Home Appliance UX trends, applicable UX systems in other categories and UI materials and technologies exploration. We then created strategic themes based on insights of interface study, Home Appliance (HA) and general consumer trends and insights.
By then focusing the exploration into two strategic themes, we were able to craft four design languages using interface design, logic flow and user scenarios. Then, working closely with the head of UX in Japan, we created design directions for Washer/Dryer, AC (smartphone remote) and Microwave.
We successfully painted a smart, connected future to inspire the Panasonic leadership. Our ideas centred around 'technology' existing in the natural world – where it becomes so ubiquitous it disappears. By removing mechanical metaphors and replacing them with natural and human metaphors we created a familiar, direct and intuitive interaction – resulting in less effort for more enjoyment.