How do you use the power of brand architecture to unleash a company’s potential?

Audible is an audio format and delivery innovator. They dominate the audiobook category and were bought by Amazon in 2008. They have legions of loyal users, but were spending a lot of money attracting new users. It seemed the brand meant very little to people not already engaged with Audible.

Challenge

Audible was faced with:
X

What we did

X

Outcome

Our brand positioning changed the way they did business – "Paperless Post is reimagining invitations and cards to help people connect at their most memorable life occasions. Customize beautiful online and paper invitations that reflect your personal style and manage your RSVPs from the app."

Art Direction: Ro & Co Studio