What we did
After a deep immersion we uncovered an interesting insight. People seek to be entertained, informed or inspired in many more areas than traditional story telling. If we broadened the definition of listening beyond books we could begin a journey that would span a vast array of daily activities.
Outcome
We created a big idea, (beyond “audiobooks’). Next, we created a flexible brand architecture that allowed for new Audible offerings. We developed a brand personality that could stretch over this flexible framework and translate into a voice and tone that connected with each audience.
